A Honda car commercial

Pure Genius.

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Jennifer Doyle
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A Honda car commercial

Post by Jennifer Doyle »

This is amazing- read all of the text before you click on the commercial




Honda Commercial-wow!

Read the text before you click on the link!

------

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.


The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Click here to view this amazing ad.....
http://www.steelcitysfinest.com/HondaAccordAd.htm

If it is indeed real stuff in real time, that is pretty incredible!
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Post by SivartM »

That is awesome! =D> =D> =D> =D>
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Post by Evil Chick »

Yeah, I've seen that. It is indeed pretty impressive!
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Post by Anne Doyle »

Hey! I showed you that e-mail! Wow. Some people have a lot of time on their hands, verdad?
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Post by EUCC »

awesome! I love Honda Accords. They are da bomb.
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Post by DanP740 »

Is it a chain-reaction machine made out of carparts? (I don't want to bother watching it)
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Post by Chandler »

DanP740 wrote:Is it a chain-reaction machine made out of carparts? (I don't want to bother watching it)
That's it. :anxious:
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Post by Linne »

That is so cool! \:D/
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Post by Samwise »

I've seen it before, and it's ingenius! Go Honda!
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Post by Ferder »

That's amazing... The other videos are funny aswell.
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Post by DanP740 »

Did you know that the rolling muffler is computer generated because the room wasn't big enough?
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Post by J-man »

Good grief it makes a lot more sense just to use a computer.. Why spend all that money?
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Post by DanP740 »

It looks better in real life.
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Post by COWBOY OF TEXAS »

J-man wrote:Good grief it makes a lot more sense just to use a computer.. Why spend all that money?
Yeah, six million is not something I would spend on a commercial.



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Post by Jonathan »

I've seen that before, and it never fails to blow my mind o_O
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Post by Samwise »

Ferder wrote:That's amazing... The other videos are funny aswell.
I looked at some of the other videos as well, and they're funny... The website reminds me of another such crazy video site: stupidvideos.com.
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Post by Iverkid »

Samwise wrote:
Ferder wrote:That's amazing... The other videos are funny aswell.
I looked at some of the other videos as well, and they're funny... The website reminds me of another such crazy video site: stupidvideos.com.
Everyone knows stupid videos.

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Post by Jennifer Doyle »

Everyone's been telling me how old this is . . . wow, I'm so out of it. :anxious:
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Jonathan
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Post by Jonathan »

Jennifer Doyle wrote:
This is amazing- read all of the text before you click on the commercial




Honda Commercial-wow!

Read the text before you click on the link!

------

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.


The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Click here to view this amazing ad.....
http://www.steelcitysfinest.com/HondaAccordAd.htm

If it is indeed real stuff in real time, that is pretty incredible!
It still blows my mind, so I checked snopes.com, and the quote above matches; it is true. And if any of you are curious,

http://www.snopes.com/autos/business/hondacog.asp
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